The objective is to create awareness and motivation and to improve competencies in tourism enterprises on environmental management by using various instruments such as: information on environmental management concepts, labeling schemes and specific environmental measures; training courses on environmental issues, like water and energy conservation, environmentally safer washing...; annual campaigns; advisory activities, management materials...
- Eco-labeling of holiday houses (the first project of this kind in Europe). The labeling system is composed of nine criteria and the house must obtain at least four of them to qualify for the environmental certificate. Environmentally-friendly holiday houses get better promotion.
- Participation in the “Green Key” national labeling scheme for hotels, including 85 criteria
- Partecipation in the project “Destination 21”. The aim of the project is to develop criteria and indicators for the sustainability of tourist destination and to identify and certify tourist destination that can live up to these criteria as “Destination 21”. LA21 can be used in this case to achieve a combination of goals like ‘to meet a preventive aim’, ‘to address existing problems’, to strike balance between the needs of tourists and residents’ and ‘to stimulate sustainable development.