Communication, media
A few centuries ago people knew only a few kinds of communication. They could speak to each other, they could send their message from one place to another by smoke signals. Our world is very huge and sending a message from America to Asia a hundred years ago was nearly impossible or it took a lot of time. Nowadays we can send the message in a few seconds and it´s very simple.
The first expansion of media was when the radio and television were invented. The second and the biggest boom started in 1960s when the first communication satellite was launched into orbit.
There are 4 main media: Newspapers, TV, Radio and the Internet.
Newspapers are the oldest of mass media. It has been there from the end of the 17th century. They are not flexible because when something happens we can´t read about it until the next day. We can read some newspapers on the Internet too. Newspapers still have their own magic. There are 3 main kinds of newspaper:
- A quality newspaper – There are very big pages and longer articles. There aren´t too much photos. People who read it are businessmen or people with higher education.
- Tabloids – There are smaller pages, short articles and plenty of photos. They are more popular than broad sheets.
- Special interests magazines – They´re issued weekly or monthly and intent on special things like gardening or computers. They´re much more expensive than daily newspapers, but they´re printed in better paper.
TV is maybe the most widespread media in cultivated countries. It´s a media with the biggest strenghts – it can influence us very much because of its moving pictures“. With coming of communication satellites we can choose from variety programs like news, children´s programs or programs with lots of films. They use lots of advertisements, because they want to earn money. Another kinds of programs are discussions, arts, quiz shows or films.
Radio is the second oldest kind of media. Although we nowadays have TV, radio is still very popular. It has lots of advantages:
- We can tak it nearly where we want.
For example in car.
- Because it´s mostly used for listening to music, it´s very good for relaxing
- It´s very often useed for a background sound
- At present the radio is very well developed so if we have a good receiver we are able to choose which kind of programs we like to listen to
There are also some disadvantages to a TV – we can´t see the moving pictures“.
The Internet is very huge, world-wide and very fast. There´re lots of information – more than in TV. It costs a lot of money to have Internet today because we have to pay the provider and we have to pay the telephone if we use modem. But we can find there everything if we know how to find it.
Today´s people take this as an ordinary thing and we nearly can´t live without it. The media are very important for us. They give us big amount of information, so big that we can´t remember all that things. The media make the world much smaller, particulary the TV and the Internet. There aren´t only good things about media. Firstly there are always some information that are not true. Secondly there is a danger of being influenced in the bad way. For example lots of pornography on the Internet. And thirdly if we are a famous person , the media very often take very big piece of our privacy.
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