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Advertising
Dátum pridania: | 09.12.2003 | Oznámkuj: | 12345 |
Autor referátu: | azguz | ||
Jazyk: | ![]() |
Počet slov: | 2 564 |
Referát vhodný pre: | Stredná odborná škola | Počet A4: | 8.2 |
Priemerná známka: | 2.94 | Rýchle čítanie: | 13m 40s |
Pomalé čítanie: | 20m 30s |
Study the graphics used in advertisements,and avoid them.
VOCABULARY:
salesmanship – the art of persuading people to buy something
proposition – suggestion
distinction – diference
pledge – promise
dull – not wise
selfconscious – shy
convince – persuade
to revert – to come back
detergent – substance used for cleaning
aspiration – ambition
to rever – to respect
sophisticated – having a great deal of experience
to mold – to become a shape
to poder – to consider carefully
have qualms – not to be sure
caption – title
sparingly – wise
to inveigle – to attract
bosom – breast
testimonial – statement
period – punctuation mark
moron – uneducated human, dull person
mere – common
vapid – weak
blatant – shameless
transgress - present.
Zdroje: Ogilvy D.: Ogilvy On Advertising, Ogilvy & Mather © 2000, Ogilvyisms - Ogilvy on Everything, Ogilvy & Mather © 2000, The One-Minute Advertising Expert, How to judge good advertising from bad, Warne Inc./Marketing & Communications Vol. 8 No. 1, Pope D.: Making Sense of Advertisements, Making Sense of Evidence series on History Matters: The U.S. Survey on theWeb, located at
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