It was easy to operate, maintain, and handle on rough roads, immediately becoming a huge success.
By 1918, half of all cars in America were Model Ts. To meet the growing demand for the Model T, the company opened a large factory at Highland Park, Michigan, in 1910. Here, Henry Ford combined precision manufacturing, standardized and interchangeable parts, a division of labor, and, in 1913, a continuous moving assembly line. Workers remained in place, adding one component to each automobile as it moved past them on the line. Delivery of parts by conveyor belt to the workers was carefully timed to keep the assembly line moving smoothly and efficiently. The introduction of the moving assembly line revolutioniyed automobile production by significantly reducing assembly time per vehicle, thus lowering costs. Ford’s production of Model Ts made his company the largest automobile manufacturer in the world
The company began construction of the world’s largest industrial complex along the banks of the Rouge River in Dearborn, Michigan, during the late 1910s and early 1920s. The massive Rouge Plant included all the elements needed for automobile production: a steel mill, glass factorz, and automobile assembly line. Iron ore and coal were brought in on Great Lakes steamers an by railroad, and were used to produce both iron and steel into springs, axles, and car bodies. Foundries converted iron into engine blocks and cylinder heads that were assembled with other components into engines. By September 1927, all steps in the manufacturing process from refining raw materials to final assembly of the automobile took place at the vast Rouge Plant, characterizing Henry Ford’s idea of mass production.