Budiš
History Natural mineral water Budis, which springs in the village Budis in Turcianska kotlina was already in 1573 by Benedictine monk Mikulas Pavol Brikcius. The attention of many important scientists and savants was drawn to this new discovery, even the one of Matej Bel 2 centuries later.
We can find out in his memoirs, that there wasn’t a single person in Turiec and its surroundings, who didn’t drink the water from Budis spring full of hope to get rid of any health problems this mineral water has become very popular with people, mainly because of its great flavor and refreshing influence on the whole body. For many years people from near and far were coming to this spring and drinking the water, because they liked it and they believed, that it will help them to stay healthy and it good condition.
The radical change came in the 1960. Springs B-1 and B-2 were drilled in Budis and geological research on its strength were made. The building of a filling factory and administrative buildings in Budis started in 1967 based on the results from the research. 10 years later the original springs were shut down for their low efficiency and instead of them new springs B-3 and B-4 were opened. These were soon used for filling of Západoslovenské žriedla Santovka, s.p.
Factory Budis was privatized in 1995 as 1 of 2 factories of Stredoslovenské pramene a zriedla, a.s..
The privatization brought a lot of perspective changes for the consumers. Another holes were drilled in Budis in 2000 – B-5 and B-6. 1 year later all of the production and employees in Budis joined the company of Slovenske pramene a zriedla, a.s. and became part of it.
In 1998 became the company of Slovenske pramene a zriedla holder of important European certificate of quality EN ISO 9001.2000 and in 2000 it obtained the certificate of the environmental managing system EN ISO 14001. Both certificate are granted by daughter company of German certificate company RWTUV e. V.Essen. Awards 1.The most valuable award is without any doubts the newest one the bronze EFFIE for the campaign: When you start to drink it, you don’t know when to stop.
EFFIE is the most characteristic award for the advertising and marketing communication industries, because this award is given for what really an advertisement is for – its effect. In this competition it is necessary to combine everything that belongs to a good marketing program: planning, market research, creating and account management. All these factors have to demonstrate their close partnership in creating, management and building-up the brand.
2.Golden nail 2004 National creative competition Golden nail 2004, Bratislava, Slovakia TV and cinema advertisement category- TV spot high- speed walker
3.Certificate of Merit The 40th Chicago International TV Awards, Chicago, USA TV and cinema advertisement category- TV spot high- speed walker
4.Clio Awards 2004 Miamy Beach, Florida, USA TV and cinema advertisement category- TV spot high- speed walker
Bronze EFFIE Golden nail 2004 New Your festival
Awards in 2003 The most trustworthy brand, European Trusted Brands 2003 Best brand, GFT Koloseum 2003 The most known brand, DICIO 2003 The most selling brand, AC Nielsen 2003 The most selling brand, DICIO 2003 The most consuming brand, DICIO 2003 Mobius Award, Mobius golden statue 2003 (1. place) Loa Angeles, California, USA New York Advertising festival. Bronze Word Medal (3.place) New York, USA Ad Spot Award 2003. Palermo Italy Golden Drum Short list 2003 Portorož Slovenia Euro best Short list 2003, London, Great Britain Silver nail- Golden nail 2003 competition – Print and poster category Silver nail- Golden nail 2003 competition –TV and cinema advertisement category
My opinion I like this mineral water because it has a great taste, but I don’t drink it all the time. I prefer drinking Mattoni and Miticka.
|