1.7. SWOT analysis


STRENGTHS

WEAKNESSES

1. Location and transportation
infrastructure
2. Farm production efficiency and low
cost
3. Production oriented research
4. Integrated and coordinated
structure
5. Education and training
6. Financing
7. Access to protected EU market
8. Developed quality control system
9.Good export abilities

1. Limited domestic market
2. Manure surplus and environmental
standards
3. Product quality perception
4. Overcapacity in slaughtering
5. Lack of market oriented research
6.High cost and low return for the farmers
7.High land prices
8.Strict governmental regulation
9.Not such a popular product

OPPORTUNITIES


THREATS

1. Reduce cost by rationalizing
slaughterhouse capacity
2. Structural reform of hog and pork
industry
3. Strengthen animal health and
quality control standards
4. Enter non-EU export markets
- Japan
- Other Asia-Pacific markets (Korea,
China)
5. Enter new EU countries’ markets
- Central and Eastern Europe


1. Manure disposal
2. Cheaper feed grain elsewhere in EU
(CAP reform)
3. Competition from other countries
- rebuilding industries in Central and
Eastern Europe
- Taiwanese strength in Japanese
market
- industrialized US hog/ pork production
4. Animal health and welfare standards
5. pork consumption decreasing
6. increasing price for pork