Gold brand products are true gold among all smoked meats available in Poland. Carefully composed seasonings, appropriate technology which makes use of specialized devices and maintains high sanitary and hygienic standards, ensure the distinguished flavor and smell. Production of salami is based on oldest, natural methods of preserving raw meat, i.e. salting, fermentation and drying. The specific production processes of the Gold series products allow for their long storage without losing taste and smell qualities. The consistency of these cold-cuts allows their cutting in very thin slices.


Salamis from the Iglomeat salami plant in Dębica comes in a wide choice. Gourmets are offered fourteen types to choose from. The salamis are available in many coverings, e.g. green pepper, cheese, jager fix, onion or garlic. The high quality and variety of the range will satisfy even the most demanding of clients, and the moderate price will certainly encourage to trying this delicacy.16

Considering the needs and preferences of customers, Sokolow S.A. successfully launched the new “Gratka” (“Bargain”). The new brand soon became for many buyers a sign of very good price and guaranteed quality. A wide range of products in all product groups, as well as full availability in distribution networks make it easier for customers to make their choices.
“Gratka” are products made according to carefully prepared recipes and highest hygienic standards. These characteristics, supported by the producer’s extensive experience, determine good taste of the products, fully appreciated by consumers. Products of the “Gratka” brand are distinguished by a special label with the name suggesting an attractive price of the product.

Sokołów S.A., in co-operation with Mother and Child’s Institute has prepared meat products especially for the sake of the youngest ones. Products of Sokolik line have been developed to satisfy children’s everyday demand for the most important elements, such as: balanced animal proteins, hemo iron, zinc and other bio-elements and vitamins, including mainly vitamin B12.
Moreover, Sokolik products do not contain gluten and lactose. High quality of products is guaranteed thanks to strict supervision of sanitary and veterinary services as well as of ISO and HACCP quality assurance systems which are applied by the producer.
Marketing of the products is accompanied by the promotional campaign focusing on the Sokolik figure. Sokolik is a friend of all the children, who guarantees that no meal will ever be boring. 17
2.8. Logistics

Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements.18
For company, thanks to possesing own transport- trucks,it is possible to keep complete cooling chain from the producer until to the consumer with monitoring of temperatures (by GPS system).
To ensure freshness and high quality, all products are delivered on a daily basis directly from the production plant to the shops using own special transport trucks.
Sokołów S.A. possesses about 400 proprietary shops and 43 own warehouses. Presence of salami products is noticeable on shelfs of most hyper and supermarkets, as Auchan, Carrefour, Geant, Kaufland, Makro, Minimal, Selgros, Tesco, Real and in wholesale network..

2.9. Recent developments

Recently, Sokołów S.A. has concluded the agreement with the Creditors’ Council regarding the purchase of Pozmeat Plant in Robaków, near Poznań. The Management Board’s proposal in this matter was fully supported by the representatives of the Group’s strategic investors i.e. HK Ruokatalo and Danish Crown, the members of the Supervisory Board.
The acquisition of Pozmeat Plant confirms the continuation of Sokołów Group’s involvement in the consolidation process of meat industry in Poland. Significant increase of both production and slaughtering capacity creates new prospects for further dynamic development of the Group. It will also favour to increase the sales revenues as well as strengthen the Group’s position on the domestic market, particularly in western part of Poland.
In the opinion of the Management Board it is also essential to create hundreds of new jobs, which should decrease local unemployment. The acquisition of the Plant in Robaków will also allow to introduce further production specialization in the Group plants and development of cooperation with breeders and farmers within the program “Together into the Future”. The location of the purchased Plant close to the western border is of great importance as well. It will boost the Group’s export possibilities into the EU countries as well as improve the recognition of Sokołów brand and its position on these very demanding markets.
Igloomeat-Sokołów tries all time to meet or even exceed customers expectations, that’s why on market appear new products.
Igloomeat-Sokołów introduced new salami in slices in the market. New is also kind of package and graphics (use to every brand of salami in slices). Also salami refined in slices appeared on market. In this way company tries to diversify of costumer needs.

Igloomeat-Sokołów introduced on market salami with natural mould: salami bretońskie, salami bretońskie with pepper, salami bretońskie-wianek, salami segedyńskie.


Salami Chips Savoury and Salami Chips with garlic are products with natural spices and sliced, which can be used as a snack in travel or in cinema. One bag weight 80g.19


2.10. Leader in the chain and chain organization/cooperation

Significant leader dominating in this chain is company producing salami Sokołów S.A.
Company is responsible for buying pigs from farmers. Thanks contracts between farmers and company it’s possible to control pigs production and influence on quality of meet. It’s mean that Sokołów S.A. takes part also in first step in chain of pork production. This close cooperation give company stable delivery from proven farmers.
Sokołów S.A. is also responsible for slaughtering pigs, processing salami, quality of salami, packing, labeling, marketing and distributing products to shops and wholesalers.
Sokołów S.A. is very big and good prosper company Sokołów S.A. is one of the biggest meat company in Polish meat industry. The firm is all time developing in different ways, one of them is buying other small companies. Thanks that Sokołów S.A. has very important position on market and is still expanding.
Sokołów S.A. try to differentiate their products. That is why company offers to costumer wide choice of product assortment. Thanks that everybody can find something interesting.
Individual suppliers, producers and marketers who are associated through a supply chain coordinate their value creating activities with one another and in the process create greater value than they can when they operate independently. 20
In food chain in salami in Poland there are different kinds of cooperation, for example special programmes. They are aimed at the development of a modern raw materials base and a closer co-operation between the company and producers of pigs and oxen, and also producers of fodder and semen. The co-operation is based on contracts for the supply of animals concluded for many years, according to which the partnership is awarded for the loyalty, quality and promptness of the supplies.
Sokołów S.A. as a significant leader has major influence on salami chain organization. Company collaborates with farmers, is liable for a lot of process, as a slaughtering, marketing, logistics, distributing products to wholesalers and to the own shops. That’s why Sokołów S.A. organizes almost all chain, from the farmers to the consumer, controls most of steps in salami chain and thereby risk is minimized.