2.11. SWOT analysis

Strengths
good relationship between suppliers and producers
strong traditions in pork sector
good marketing
high level of technology in companies producing salami

Weaknesses
a lot of suppliers are small-sized farms
farmers get the small part from profits, low income
increasing cost production of pork
lack of knowledge
lack of cooperation between farmers

Opportunities
cooperation of farmers to become bigger
price increase (better for farmers)
producing of regional products
large European market
greater export after joining EU
new investors
inflow of new technology

Treats
diseases
price increase (worst for customers)
competition with European farmers and salami producers
high costs of modernization Polish farms