The newest informations about the prises, accolades are available on the official website of the Company.

3.4. Marketing


It is not enough to produce the best, in high quality, with experienced and motivated workers; the main aim is the profit. To sale the products sometimes could be so big challenge, than vary the processing chain. With good marketing acts, well prepared advertisements, product presentations, tasting, promotions, etc the demand could more times larger, than without.
The national and international experience, high qualified experts, young and motivated teams are the key, to achieve a dynamic, shtick, and attractive marketing activity. The Pick, as market leader invests big amounts to employ the above mentioned persons.
Tasting in hypermarkets, promotions in shops, advertisements in magazines and newspapers, and of course hard marketing campaign on TV channels. These tools and the above mentioned high qualified employers created an appealing image, which is functioning as an engine in the business.
Very important, that the traditional Hungarian Pick salami is one of the most famous Hungaricums. The reputation, the experience, and high quality fought it out, that the Pick’s logo gets a place usually in advertisements, exhibitions, and tourist attractions of Hungary.

3.5. Logistic system

At the beginning of the production the Pick produced the 100% of products at the main domicile, which situated in Szeged. The transport was transacted eminently by trucks, or sometimes by train. Hungary is not a too big country. Through the small size of the country the logistic system, the carriage of products was based on “daily transporting”. It means that the incoming orders were aggregated by deadlines, and the company ensured the needed amount of products every day. The majority of the products were transported by cooling trucks. The majority of processing concentrated in the main domicile, in Szeged, that’s why that the central of the logistic system situated also in Szeged. Through sort distance, also the furthest point of country is attainable by trucks every day.

3.6. Mergers and Acquisitions

Today the Pick is the biggest meat, salami, and paprika factory in Hungary. The company is the leader member of the Pick Holding, which comprises more big companies in the country. The main owner of Pick’s shares is Sándor Csányi, who also the CEO of biggest Hungarian bank, the OTP. Mr. Csányi, as owner tries to buy up, the strategic important competitors24.
Presently the Pick Holding comprises four big companies, such the Herz Salami Factory, Ringa Meet Factory, Red pepper and Cannery Factory of Szeged, Délhús Co., and the Butchering Factory of Makó. The number of employers is over 3000 in the main domicile, and much more, than 7000 in the whole holding.