All participants have to cooperate together because of food safety. Final product has to be safe for health of the consumer.

1.5.1. Farmers

There are 9 980 farmers in the Netherlands. Farmers are people responsible for breeding healthy animals.
In the Netherlands, there is IKB (Integrale Keten Beheersing – in English: Integrated Chain control) to ensure the safety and quality of the pig meat. It provides total surveillance of animal production Key elements of the IKB schemes are exchange of information combined with a system (Identification & Registration) for tracking and tracing animals, and extra requirements relating to feed, hygiene and the use of veterinary drugs. The IKB Pig scheme was introduced in 1992. By the spring of 2000 some 11,500 pig farmers were participating in the scheme. That's about 70% of the total number of pig farmers in the Netherlands. 86 of these farmers comply with the requirements of the Free-Range Pig scheme. 8
The pig production farms are mainly family run enterprises. The origin of the farms date from over 50 years ago when pigs were kept on mixed small family farms on sandy soils to provide extra income as well as manure for cropland. Decreasing farm size as a result of dividing the farm among children and loss of agriculture land due to urbanisation of the rural areas, expanding cities and infrastructure, and industrialisation resulted in more emphasis on pig production. Most pigs are kept in the provinces of Gelderland and Overijssel in the East and the provinces of Northern Brabant and Limburg in the South. Co-operatives developed for purchase and mixing of feed, co-operative banks provided credit; and private feed companies and slaughterhouses settled down in these areas. 9

1.5.2. Producers (company)

Company is responsible for observing all hygiene and food safety regulations. It has its own laboratory for that and quality management. Meat is controlled to prevent contamination on people. They follow international standards and cooperate with many international institutions. A lot of meat goes to export (4. rank in the world) therefore following standards and regulations is much more than important.

1.5.3. Consumers

The Netherlands has a good reputation as a producer of high-quality food. In shops, pork produced according to the IKB system is recognizable by a special PVE/IKB Quality Mark. In the spring of 2000, pork bearing the PVE/IKB Meat Quality Mark could be purchased at over 2080 meat outlets. The majority of these outlets are supermarkets, but they also include over 250 independent butchers, 80 of which are 'free-range butchers'.
Dutch people take care of brands they are buying as well as quality standards keeping.
According the survey the Dutch people are still not confident in the safety of meat and ready-to-eat products. They buy more traditional food. Nowadays, they are discovering new kind products and trusting them more.

1.6. Significant leader

Significant leader in salami chain is the company. It is interconnected among farmers, butchers and consumers. The company needs to know who will be the last consumer and what needs he/she wants to meet. The company needs to know how to promote and sell the product. It is the company’s name which the consumer does see if anything happens.
Company exports the products and makes the “raw material“ famous, too. It makes its brand famous abroad as well as the country itself.