Presentation of new product

Presentation
of Canon Powershot G2

Good afternoon ladies and gentlemen.
I would like to introduce myself. My name is and I am from the developing department of digital cameras.
Today I would like to talk about the absolutely new product, which is the digital camera Canon Powershot G2.

Firstly I would like to speak about the position on the market. Then I will start with the technical details of the product the most important improvement and advantages. And finally I would like to say something about our aims and the ways to reach them.

As you all know digital photography has developed itself. The quality issues have all been answered and when we ask people about the digital we found very little concern that the quality wasn’t good enough. Our company is in the top 3 in the world in this branch and thanks to our good marketing strategy we have a good place in peoples mind. We want to go on in this tradition and therefore our new product provides the best comfort of using together with maximum amount of function. This new camera compares with its forerunner Powershot G1 and has a three times optical zoom. And to extend lens under normal shooting condition there are both telephoto and wide-angle adapters. On the backside is the display screen, which has the best angle for optimum viewing clarity and display 100% of the image area. Other features of the camera include automatic and manual adjustment and many others.
So this was the most important improvements in technology, we have also rebuilt the design so now by using only few buttons you have all the control over your camera through the screen. And if you want to use externals the camera is compatible with full range of flash, memory cards and it’s very easy to connect it with computer through USB cable or infra red port. It is also possible to connect it direct to our new colour laserprinter so that you don´t need a computer and you can direct print the pictures in high-photographic quality.

Now I would like to draw the attention to the question how to launch the product on the market. Our brand has over 80 years of photographic tradition and digital is just the natural evolution. At this moment there isn’t any brand leader on the market and we must be the number one if we want to stay in peoples mind.

But it is clear that we can´t rely only on our reputation from the past and we must think forward about our future because the market is going to be overfilled and there isn´t much place for new products. How can we achieve to become number one?
There is no doubt that we can achieve this by perfect marketing strategy of our product, we want to point out maximum comfort of use, great design and the compact body, that is small enough to carry it around all the time. The best way should be a creation of an interesting and amazing commercial, which would attract people to buy our new product. The commercial should be brought in every mass media like TV, radio, newspapers, internet etc. It should attract mainly young people and families for whom has been the camera designed. Our next point should be a discount, which would be offered first month at the beginning of the sale. Before closing I would like to summarize my main points again
As a conclusion I would like to say that our position on the market is quite good but there are also other companies which are just behind us or in specific area also ahead. Therefore we improved our product in all technical details, provided it by highest technology and greatest design, maximum comfort of use and possibly lowest price. We would like to point out these facilities and we hope we will be successful.

Thank you very much for your attention.
If there are any questions I am ready to answer them.