Sydneysiders love to strut their stuff. They head for the newest really good restaurant, cafe or bar, the grooviest new promenade, or the smartest, nearest beach. They love to meet friends to eat, drink and be merry. There’s an energy and boldness here that is irrepressible and uplifting. It’s urbane, but fresh and curious.
With its wonderful climate and carefree lifestyle, Sydney has inspired some stunning young designers who have taken the multi-layered cultural influences and translated them into fashion.

The Mercedes Australian Fashion Week in Sydney sets the stage and has proved to be a highly successful venture, marketing Australian fashion to the world. Designers such as Collette Dinnigan and Akira Isogawa have become globally acclaimed.

Stroll up and down Oxford Street, Paddington, to see the funkiest designers. For more formal fashion, Double Bay is the place to shop. A trawl through the city arcades and streets – Skygarden, the MLC Centre, Chifley Square, Martin Place, the new Grace Bros fashion floor – should bedazzle the shopper with alternatives.

Down at Bondi, view the best of Australian surf and beach wear that has blazed new trend trails internationally. If you can’t find a ‘cossie’ (swimming costume) in Campbell Parade, there’s something wrong. Don’t miss the Mambo store for the ultimate in surf chic.

Sydney is a also an architectural dream. Many homes overlook the water or nestle in the bush, and are cantilevered over cliffs or dug back into the scenery (featuring light and space, layers of texture and looking outwards to the environment). This Australian architectural idiom was pioneered by Sydney architect Glenn Murcutt. It has been translated and adapted by many who have followed him.