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Mass media

Information is very important for our ordinary live. The biggest and the most important sources of inf. are mass media, which consists of newspapers, magazines, radios, TV and in the last years even the internet. In these media you can find news, education,...

They are the most common source of imformations, because they are published every day. In Britain they are differed to as broadsheets and tabloids. Tabloids are called popular news because the majority people read them. The articles are not very long and not very serious, they use strip – cartoons and humorous drawing reacting to some political events and they have lots of stories about sex, scandals,.. They have also big sport selections, lot of inf. about TV programmes, advertisements, pop stars,.. The most read tabloids are The Sun, The Mirror and Daily Mail. Only fewer people read broadsheets. They are quality. The articles are longer and more serious and they haven´t so much pictures. The oldest and most famouse quality newspaper is The Time. In Slovakia we have many quality newspapers – Pravda, Nový čas, Národná obroda,...

There are many weekly and monthly magazines. They are intended for people of various interests. Some of them are for women or for men. Magazines for children are usually about pop stars, music,.. Radios:
A lot of people like listening to the radio. Radio is very important source of inf. Radio is very
good source of music and various kinds of inf.,too. In Slovakia we have almost 20 radios. There are diferent kinds radios:
1. private independent radios
2. local radios
3. state radios
Radios broadcast a lot of diferent programmes: education and entertaiment programme, quizze, discussions,...The radios broadcast every day in the same time the most important news in shortcuts. The style of news is very formal especially on state radios. But on private radios the style isn´t very formal and they give inf. by funny way. The broadcasting in U.K. is provided by BBC, which has 4 TV and 4 radio channels. 1. presents almost news and inf. programmes. 2.+ 3. are for light programmes like radio soap operas, competitions, 4. present cultural programmes. Television:
A large number of people are concerned with TV every day. TV is another very used source of inf. The hightest watching rate have TV news, good films, knowledge quizzes and of course soap operas. Many people say, that watching TV is wastw of time.

Some adult also say, that TV has bad influence on kind. Many people all over the world, especially women, like watching soap operas. Americam soaps are about rich and atractive people who live their exotic life, they have lot of experience cars, houses,.. English sops are quite different, they are about ordinary and normal characters and everyday situations. Many others thing that watching soaps is wothless wasting of time. There are 4 TV channels:
BBC-1 present more programmes of general interests, such as light entertaiment, sport and children´s programmes.
BBC-2 provides travel programmes, serious drama, music, international films and early morning of news, which are long 2 hours.

In every newspaper and on every radio, there is a lot of advertisement. It is even the source of inf. and we have to see and hesr it if we want or not. The hightest quality of adverts is on TV. They are usually broadcast during good film. Many people hate them and they turn to another station when the advert starts. Adverts on radio are not so long. It is likewise in the newspapers. Another form of adverts is flyer. Internet is full of adverts. Internet:
Internet has become the most popular of inf. in last years. It gives you the opportunity to find the inf. you need. Young people use it to communication by useing chat. On chat they can online see on their monitor what the partner is writing and can answer his questions. Many people say that internet is the future of comunication.

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