People do not find bread and milk at the end of day. These issues make bad impression to your company. Interesting suggestion will be to create in-store bakery. You will be able to offer fresh bread also in afternoon and you will see, when it is necessary to bake and when not. The smell from bakery enhances customer’s tastes and encourages them in shopping. Your bread supplies will not depend on suppliers. In-store bakery will require a new special place and additional staff (bakers and responsible staff). 2.2. In the survey were complaints directed on products which past their sell-by date. Possibility how to avoid this issue is to buy new computer system and review stocking procedures. You will even know what products do you have in shelves and which of them are closing to their sell-by date. In this case - it is better to decrease price and sell them with less or none profits like trash them and get into a loss.

3. Customers service

Third part of complaints were oriented on customers service, especially on long queues by the cash registers, ignorance of assistants and on that cashiers never put shopping in bags. 3.1. Long queues are typical for Sundays, Fridays, lunch breaks and some seasons when the turn-over hits the top. There are several solutions for solving of this problem. You can buy new cash-desks and take on new shop-assistants. In this case your cost will increase, but you will have more registers ready for unexpected cases and all you will have to do is temporarily enlist some more brigadiers. Next solution is to train your cashiers, so they will perform their work better and faster. As a bonus - you can announce competition named: “employee of the month award” and give the winner some extra money in bonuses. The question is - are there enough registers to serve customers?
3.2. Ignorance of assistants might be considered as a significant problem. It surely does not make a good name of your company. When shoppers ask shop-assistants for help to find a certain product, they expect fast and appropriate answer. An excellent step would be to hire some full-time mobile assistants (or just temp staff) on skate, whose will know where are all the products located. They will be prepared to help cashiers and customers to solve any troubles, they might get to, while they are in the store. 3.3. Some of the complaints was that cashiers never put shopping in plastic bags.