Tento článok bol vytlačený zo stránky https://referaty.centrum.sk



The general meaning of E-commerce is online trading. It is the way one does his business. More specifically it is a “general concept covering any form of business transaction or information exchange between organizations of various types, public administration and customers, using information and communications technology which promises to dramatically alter the structure and processes of commerce.”1 To provide business online means that company can expands its market boundary and thus rise efficiency, competitiveness and profitability. Firstly there is a great need for installing proper infrastructure that would support it. E-commerce is kind of subset of E-services, that is divided into E-commerce and E-business. While E-commerce could be understood as trading online, E-business represent just the same, only it is enriched of communication tools. There is a specific language for E-services called E-Speak - a language similar to html format. For the main support of E-commerce is considered E-banking – thanks to necessity to pay for things bought online. “Collaborative E-commerce is a term that describes the more complex interactions, that occur between trading partners when sourcing, negotiations and commitments and all is made via the Internet.”2 With E-commerce are connected terms B2B and B2C.  B2B – business to business, this describes connection between the trading organization, subsupplier and manufacturer
 B2C – business to customer, describes the selling process to the final customer
There are some common historical steps that were following Internet´s development. 1) as a private technology with private uses – mainly army this could not be considered very commercial
2) an usage for academic purposes. The very beginning of public internet connections and thus the basis of commerce.
3) the first years of private technology and connections to internet. The beginning of usage for fun, media and communication. This step is considered to be during the 1994-6. A lot of today´s famous internet names that came into existence, such as Hotmail, Yahoo, AltaVista, Excite, Lycos…etc.
4) this is the “age” of commercial rise. It considers time from the year 1997 up to now. This season is more friendly to E.commerce even for the development of internet. Mainly in this time people started to use internet and believe in it.

Search engines such us Hotmail, ICQ, GeoCities started to address many people and were finally successful.
The vision of future E-commerce points out that customer is our master. Even now businessmen address customers as masters, but it is not so free and obvious as it is possible on internet. Mainly from the point that there is open space of choices, many windows that can be open at the same time and thus customer can check prices he is interested in at many shops at one time, not to buy the first thing that cross their way. When I go shopping I do not bother myself with going from one shop to another to check prices. But when I am online I just have impulsion to check more than one page for some product.
“There are five ways for proper running of shop online, for leading E-commerce.
1, suitable technical sortiment
2, wide range of offered products
3, cheaper prices than in real shops
4, additional information for products. In these shops there are no shop-assistants, so the buyer cannot contact anybody, thus he must read it somewhere.
5, dominant aspect is active marketing for at least first three years of existence of shop, website etc.”
More to these points:
1, within all these steps there was necessity to develop technology along with E-commerce. It is better said, E-commerce along with technology. Nowadays technology not just saves our time but it is usually a great help and in some cases it can solve small problems for us. Usage of
E-commerce would be impossible with slow, old fashioned technology. 2, in regard with competitiveness one must include many choices, when working with E-commerce, so that he can compete with other businesses.
3, term B2B points out that all prices could be cut a bit. It is a relationship between businesses and thus competition between them. Let´s imagine future shops, /it works in some of this date already/ businessmen will fight each other with lower prices. One must realize that there is fixed price in every product. It is price at which the product is produce. And thus according to me every “halier” above this price can be cut, with expectations to win customer´s confidence. 4, in one´s web site one should include additional information about products offered. It can be in the form of text, pictures or even a demo, showing how certain product works. The customer will be attracted to this change, seeing that in real shops usually this possibility does not exist. There can be even scale from one up to ten, where customer can evaluate service, web site, products, prices etc.

This will add some kind of fun to the serious life of customer.
I assume that the fifth point does not need any comment.
There are many companies that offer software or e-commerce solutions. Between the most famous is definitely Microsoft, he offers solutions for example for B2B, B2C, from buy side to sell side. More to the point they offer:
1) “eEnterprise E-commerce – all levels of e-commerce solutions, from basic to highly scalable
2) Solomon E-commerce – enables salesmen and customer to enter their orders via the Internet directly into your order management system and to check the status of those orders at any time
3) Dynamics E-commerce – this offers great functionality for small business budget. It is easy to increase revenue, sales efficiency and create targeted emails campaigns to your web shoppers
4) Small Business Manager E-commerce – extends customer service and marketing efforts to the Web. This offers online scheduling for customer, resource management for business owners and powerful e-mail marketing tools”3
“Next famous one is PECOS, he developed E-Procurement solutions and offers E-Marketplace. Their central framework is collaborative e-commerce. For example SupplierPortal Site: Suppliers access and interface with PECOS.iem through the SupplierPortal Site, a uniform interface for suppliers to the eMarketplace. Suppliers self enroll and can access orders, RFQs, Reverse Auction and other interface functions. PECOS.iem supports product information standards including RosettaNet, cXML and CBL, enabling suppliers to leverage existing investments in other content formats. Easy to use tools allow suppliers to accept and interface with transactions and quickly update catalog content and prices to provide their clients with timely and accurate information.“2 Secondly they offer BuyerPortal Site and many others.
Term E-commerce is part of our lives, though to say honestly not everybody realize it. Maybe a lot of people use it every day and still they do not understand and know what they use, just like me some time ago.

1, Miro Borik – „CfP – BPR & E-commerce“ -
2, www.Pecos.com -
3, www.zoznam.sk and related sources from search engines -

Koniec vytlačenej stránky z https://referaty.centrum.sk