The Beatles were a mystical happening that many people still don't understand. Phenomenoligists had a ball in 1964 with Beatlemania, a generally harmless form of madness which came from Britain in 1963. The sole cause of Beatlemania is a quartet of young Englishmen known as the Beatles. In the less than one year that they achieved popularity in England to the time they came to America, The Beatles achieved a popularity and following that is unprecedented in the history of show business in England. They became the first recording artists anywhere in the world to have a record become a million-seller before it's release. They became the target of such adoration by their fans that they had to cancel all one-night bookings because of riots in early 1964. Beatlemania had reached unbelievable proportions in England, it became a form of reverse lend-lease and spread to the United States. Capitol records followed the Beatles' single record with the release of an album, "Meet the Beatles," in late January of 1964. That event was followed by the Beatles themselves, who arrived in New York February 8, 1964 for three appearances with Ed Sullivan. The first show was scheduled for Sunday, February 9, the second was telecast from Miami a week later, and the third pre-taped for an airing in March. These concerts were the most watched television programs ever (70 million viewers) until recently. The Beatles' arrival in the United States was presaged by a deluge of advance publicity. Newsweek, Time, and Life have chronicled Beatlemania, UPI, and the AP(Associated Press) had done their part for the cause (including an AP wirephoto of J. Paul Getty sporting a Beatle wig), and even Vogue shoved high fashion aside momentarily in it's January, 1964 issue and carried a full-page photo of the group. Baltimore's respected Evening Sun took notice of the coming of the Beatles on it's editorial page at that time. Said the Sun: "The Beatles are coming. Those four words are said to be enough to jelly the spine of the most courageous police captain in Britain.. Since, in this case, the Beatles are coming to America, America had better take thought as to how it will deal with the invasion.. Indeed, a restrained 'Beatles, go home,' might be just the thing." Precisely how, when, and where Beatlemania got started nobody- not even their late manager Brian Epstein(who died of a drug overdose in 1967) can
say for sure.
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Beatlemania in the 1960s
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